Every year there is another ski resort marketing idea to help boost numbers at one of the resorts in the region. It is a constant battle to keep things interesting and with so much choice for places to ski every resort is battling hard to make themselves stand out.
This years interesting marketing ploy goes to Kandatsu who have round the clock skiing on weekends. Kicking off early January they will be shut on Friday's during the day. They will open up Friday evening at 6pm so you can roll out of work onto the slopes. It will be non-stop sliding throughout the night (except for a quick break from 4am - 5.30am.) The lifts will then run from 5.30am to 4.30pm on Saturday. From 4.30 you have a bit of time to jump in the onsen and rest those weary legs before it is all systems go from 6.pm for a repeat of the previous day's schedule.
There are several different tickets so you don't have to do the whole marathon. For those that want to maximize their weekend on the slope this is great news, and even if you want to get some cheeky turns in at unconventional times, there are plenty of options now.
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