Friday, January 6, 2012

Ski Resort Marketing Ideas

Japan has masses of ski resorts and Snow Country has its fair share. No matter which area you find yourself in, you are likely to have a choice of several different places to ski. Each resort has its own particular draws but many are keen to set themselves apart from the crowd and pull your business. Most years you can look around and find a few interesting marketing ideas...

Itsukamachi Ski Resort and NASPA Ski Garden are ski only resorts so anyone terrified of snowboarders will certainly enjoy these.

Okutone Snow Park offer free lift tickets to children 12 and under.

Probably our favorite though is from Minakami Kogen.


Their "Around 20" campaign offers free lift tickets to ladies aged 18-24. Whether this brings in lots of business or not is known to the resort but they get full points for trying.
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Location: Japan, Gunma Prefecture, Tone District, Minakami, Fujiwara, ６１５２−１

2 comments:

  1. KennethFebruary 7, 2012 at 1:42 PM

    I think their free lift tickets to ladies is a good idea. Women in general do not enjoy walking long distances specially uphill. This will encourage them to enjoy skiing without tiring themselves too much.

    Villas in pattaya

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  2. UnknownJune 27, 2014 at 5:51 PM

    The disciplines of hotel branding, hotel SEO and hotel public relations are increasingly focused on generating online sourced bookings and enquiries for hotels.Through Lights on Digital you can get online enquiry for hotels as well as resorts with a low budget package.They also helps hoteliers in promoting the hotels with their brilliant strategy.

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