Head to the Tourist Information Office on the West Side of Echigo Yuzawa Station on your actual birthday to register and you will get your birthday card (and lanyard if you are one of the first 500.) You are now set to pick up a whole bunch of free stuff from resorts, restaurants, shops and hotels in the area.
There are 8 resorts offering free lift passes (Nakazato, Yuzawa Park, Iwappara, Kandatsu, NASPA, Ipponsugi, Yuzawa Kogen and GALA) and a whole host of accommodations and shops offering free drinks, cakes, discounts, etc. Some pretty good bargains to be had among the 40 odd establishments taking part so well worth trying to get the day off and head up to Yuzawa on your birthday.
Happy My Birthday Campaign flyer - you are going to need to produce some official photo ID with your birthday on to get the goodies.
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